Find out what’s costing you customers and revenue.

Discover why customers buy, why others walk away, and the highest-leverage changes you can make to win more business.

Find out what’s costing you customers and revenue.

Discover why customers buy, why others walk away, and the highest-leverage changes you can make to win more business.

What Past Clients Say

Joel Mark Witt

Cofounder, Personality Hacker
Author, Personality Hacker

Logo of Inc.

Nii's insights and research helped us increase our company's flagship product by 41%.

Tammy Gustafson, LPC

Founder, ______
Author, Broken to Brave

Nii increased my revenue by 7.5%.

Abe Xiong

Founder/CEO, Govify

Nii successfully helped us create a marketing campaign which has consistently produced revenue for the association. He has a strong grasp on utilizing words to move people.

Photo of Aaron C.

Dr. Jane Goldner

CEO, The Goldner Group
National Speaker
3x author

Nii worked for me while I was writing my second book. His research and writing skills far surpassed my expectations. He was a valuable contributor. I would hire him again.

What Past Clients Say

Joel Mark Witt

Cofounder, Personality Hacker
Author, Personality Hacker

Logo of Inc.

Nii's insights and research helped us increase our company's flagship product by 41%.

Tammy Gustafson, LPC

Founder, ______
Author, Broken to Brave

Nii increased my revenue by 7.5%.

Abe Xiong

Founder/CEO, Govify

Nii successfully helped us create a marketing campaign which has consistently produced revenue for the association. He has a strong grasp on utilizing words to move people.

Photo of Aaron C.

Dr. Jane Goldner

CEO, The Goldner Group
National Speaker
3x author

Nii worked for me while I was writing my second book. His research and writing skills far surpassed my expectations. He was a valuable contributor. I would hire him again.

What Past Clients Say

Joel Mark Witt

Cofounder, Personality Hacker
Author, Personality Hacker

Logo of Inc.

Nii's insights and research helped us increase our company's flagship product by 41%.

Tammy Gustafson, LPC

Founder, ______
Author, Broken to Brave

Nii increased my revenue by 7.5%.

Abe Xiong

Founder/CEO, Govify

Nii successfully helped us create a marketing campaign which has consistently produced revenue for the association. He has a strong grasp on utilizing words to move people.

Photo of Aaron C.

Dr. Jane Goldner

CEO, The Goldner Group
National Speaker
3x author

Nii worked for me while I was writing my second book. His research and writing skills far surpassed my expectations. He was a valuable contributor. I would hire him again.

What Past Clients Say

Joel Mark Witt

Cofounder, Personality Hacker
Author, Personality Hacker

Logo of Inc.

Nii's insights and research helped us increase our company's flagship product by 41%.

Tammy Gustafson, LPC

Founder, ______
Author, Broken to Brave

Nii increased my revenue by 7.5%.

Abe Xiong

Founder/CEO, Govify

Nii successfully helped us create a marketing campaign which has consistently produced revenue for the association. He has a strong grasp on utilizing words to move people.

Photo of Aaron C.

Dr. Jane Goldner

CEO, The Goldner Group
National Speaker
3x author

Nii worked for me while I was writing my second book. His research and writing skills far surpassed my expectations. He was a valuable contributor. I would hire him again.

Who Nii Works With

Business owners, entrepreneurs, and leadership teams:

  • Offer a proven product or service

  • Want to attract more customers and grow revenue

  • Want to attract more customers and grow revenue

  • Value evidence over assumptions

  • Are ready to act on what they learn.

  • Pursue profitability without compromising integrity

Who Nii Works With

Business owners, entrepreneurs, and leadership teams:

  • Offer a proven product or service

  • Want to attract more customers and grow revenue

  • Want to attract more customers and grow revenue

  • Value evidence over assumptions

  • Are ready to act on what they learn.

  • Pursue profitability without compromising integrity

Who Nii Works With

Business owners, entrepreneurs, and leadership teams:

  • Offer a proven product or service

  • Want to attract more customers and grow revenue

  • Want to attract more customers and grow revenue

  • Value evidence over assumptions

  • Are ready to act on what they learn.

  • Pursue profitability without compromising integrity

Who Nii Works With

Business owners, entrepreneurs, and leadership teams across businesses and nonprofits who:

Business owners, entrepreneurs, and leadership teams:

Business owners, entrepreneurs, and leadership teams who:

• Have a product or service that delivers real value. Customers benefit from what you offer, and you’re ready to build on that foundation.

• Offer a proven product or service

• Offer a proven product or service

• Want decisions grounded in evidence. You’re open to customer research, business data, and behavioral science—even when the findings challenge your assumptions.

• Want to attract more customers and grow revenue

Want to attract more customers and grow revenue

• Value evidence over assumptions

• Value evidence over assumptions

• Are ready to act on what they learn. Your team can implement changes, test their effect, and improve based on the results.

• Are ready to act on what they learn.

• Are ready to act on what they learn.

• Pursue profitability without compromising integrity

• Are ready to act on what they learn.

• Grow without compromising customer trust. You make honest claims, deliver on your promises, and respect customers’ choices.

• Pursue profitability without compromising integrity

• Pursue profitability without compromising integrity

Convert your customer research into revenue

01

Find where you're leaking revenue

Your customers are already telling you why they buy, hesitate, and walk away. We uncover the objections, friction, unmet needs, and decision triggers costing you sales.

Your customers are already telling you why they buy, hesitate, and walk away. We uncover the objections, friction, unmet needs, and decision triggers costing you sales.

02

Fix what will move your revenue first

Not every problem deserves your attention. Identify the highest-leverage changes across your offer, positioning, messaging, customer journey, and sales process, then get a prioritized roadmap for what to change first.

03

Turn those changes into growth

Test what matters, and measure what converts. Keep what increases sales and improve what doesn’t so you can systematically capture more revenue from the demand you already have.

Stop leaving sales on the table.

Let’s find where customers are dropping off, what’s preventing them from buying, and which changes could unlock the most revenue.

Nii works with 3–5 clients per quarter to uncover what’s costing them customers, identify their biggest growth opportunities, and develop a plan to increase sales.

Nii works with 3-5 clients per quarter.

Behavioral Researcher | Fractional Growth Advisor | Inc. Magazine Columnist

Behavioral Researcher | Fractional Growth Advisor | Inc. Magazine Columnist

Behavioral Researcher | Fractional Growth Advisor | Inc. Magazine Columnist